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Solutions for Local Businesses to Get Greater Visibility in Maps and Local Search
If you own a small local business, you don’t necessarily need to capture the attention of web users who aren’t in your local area. Local SEO allows you to focus on getting to the top of search results within a dedicated service area. Therefore, you’re not wasting time and energy trying to target users who aren’t likely to visit your business.
Our local SEO services leverage offsite tools to increase visibility for your business on Google Search and Google Maps. These tools include Google Business Profile (GBP)—a free tool from Google that offers several features to inform and engage with web users who encounter your business in search results—and third party directory listings.
With Pixsan, we’ll help you tap into these tools and optimize your online presence across every channel where your business shows up on the web. We’ll ensure that information is accurate, consistent, and up to date across third party directories. Additionally, we’ll help you make the most of your GBP by optimizing your listing and then continuing to boost engagement with regular posts, new photos, and consistent monthly updates.
Some SEO agencies will throw out lots of SEO jargon while keeping you in the dark on what they’re actually doing to improve your performance in local search results. Conversely, we use a proven process that is constantly being updated to align with the best practices in the industry. We’ll also keep you in the loop every step of the way, providing you with quarterly reporting to show you the results.
Running local SEO services isn’t complicated, but it does require a consistent approach that can be time-consuming. With Pixsan as your local SEO partner, you can focus on what you do best while we work behind the scenes to drive positive results for your business.
SEO is a long-term marketing strategy, so you shouldn’t expect to see results overnight. We’ll provide quarterly reports to show you your progress. The exact timeline to yield results can vary, but you should expect a period of at least 3-6 months to see an impact.
Our Local SEO service includes Google Business and Apple Business profiles optimization and management, weekly keyword-rich and geo-tagged posts on your Google Business profile, citations and directory listing management, website configuration, and regular performance monitoring.
Our Local SEO program starts at $599/month
When we kick off your local SEO service, we will gather some information from you to get acquainted with your business and understand your goals. After the onboarding process is complete, you can sit back and let us take over. However, we are happy to allow you to review any new posts and updates before they go live if you do prefer a collaborative approach.
One major difference between SEO and local SEO is the focus on targeting different types of search queries. While traditional SEO targets broader, global or national keywords, local SEO focuses on more specific and localized keywords. For example, if you have a bakery in New York City, your local SEO strategy would focus on keywords like “bakery in NYC” or “best cakes in New York”. This helps attract potential customers who are searching for products or services in that specific location.
Another key difference is the use of Google My Business (GMB) for local SEO. GMB is a free tool provided by Google that allows businesses to manage their online presence and appear in local search results. By optimizing your GMB listing with accurate business information, reviews, and posts, you can improve your chances of ranking higher in local searches.
While traditional SEO focuses on optimizing a website for broader search queries, local SEO targets more specific location-based searches.